create desire
Good design creates desire, and form follows function. If we design the functions that people want into our products and services and tell people about how our products and services fulfil their needs, we create growth. For example, when Amazon began selling books, they embraced the concepts of inbound marketing and growth driven design. Amazon worked out their buyer persona’s and researched the buyer’s journey. Then they offered books for sale via the Internet. the established book sellers said…
“…this will never work”
barnes & noble
…then they went out of business. Amazon listened to its customers before designing frustration free packaging (the rip strip) as older customers couldn’t open their packages. Amazon kept iterating with a data driven approach to design products and services. Then, they analysed and followed the data before expanding to sell dvd’s and video games. Now, Amazon make and sell their own products using Growth Driven Design and Inbound Marketing.
why traditional web design is broken
The headaches, challenges, unreliable and inconsistent results we experience during a website redesign are the product of an outdated and broken playbook. Traditional web design uses an entirely subjective and designer led approach. Growth Driven Design is a smarter approach to web design that eliminates all of the headaches and drives optimal results using data.
invest in growth for your business
Growth Driven Design is an investment that produces reliable monthly growth. Your website becomes stronger as you continue to measure, iterate and act…
how it works
GDD is built on-top of the SCRUM agile process and weaves together various concepts into a comprehensive and highly effective web design methodology. it has 3 major steps…
Now that you understand the Growth Driven Design process, its powerful alone, but even stronger when combined with Inbound Marketing to…
– with inbound marketing