with market and design services. specifically, using inbound marketing and growth driven design i can help your business create digital growth.
get a strategy
it all begins with my 10 step strategy. what are your desired business outcomes? usually this is the achievement of a financial goal – such as achieving a revenue target, a business valuation or securing monthly recurring margin. once we know what this is, we work backwards to reverse engineer a pipeline to achieve those goals. for example, our goal may be to…
- generate an additional annual income of £100,000 within 12 months.
- gaining 1.5 clients per month.
- selling £1,500 of retained services per month.
- closing 1 in every 2 deals that we bid for.
- obtaining 3 sales qualified leads (sql’s) each month.
- converting 30% of marketing qualified leads (mql’s) per month
- attracting 10 mql’s per month. we create mql’s by creating content that people want – such as the ultimate guide to inbound marketing and growth driven design. we then offer that content through a website or landing page and optimise it for search engines (seo) so that our dream buyers (buyer personas) can find it.
- capture 100 clicks per month.
- achieve a 1% CTR from 10,000 views via search engine results pages (serp’s) each month.
- in order to achieve 10,0000 serp’s each month we’d simply build a bouquet of keywords that delivers this volume of traffic. For example, inbound marketing attracts 2,400 serps each month, growth driven design attracts 70 searches per month, and so on, until we build the required number (10,000) of serp’s.
for this formula to work, we simply need to…
give people what they want
inbound marketing is the art of creating content so compelling that people want it. in fact, they want it so much that they’re willing to give you their consent to contact them in exchange for this golden content. so how do we create golden content? with marketing and design services. we work out the problems that our buyer personas are facing and then solve them. also, we make our solutions beautiful and simple. first we need to understand who our buyer personas are (we get this from google analytics by creating data driven personas) then we magically place ourselves in search engine results pages (serp’s) so that our buyers can find us. then, once we have the desired numbers of visitors to the pages that we create we convert them into mql’s by offering them the golden content. we monitor the conversion rates of visitors to leads on our pages using free tools like HubSpot and report this information in monthly service reviews. Or to put it simply, we…
a mobile phone is just a telephone – right? not when you create something so beautiful that people queue around the block for it. and a car is just a car – right? then why does a volkswagen or an audi cost more than a ford? it’s because people want them more. want is therefore a commodity that can be created and stored then exchanged for digital growth. by creating digital assets that attract, engage and delight we create growth and achieve our desired business outcomes together. by devising a strategy then implementing tactics with inbound marketing, growth driven design, seo, and data analytics we create golden content that people actually want. logically then, there’s no reason why we can’t work together to identify and realise your desired business outcomes (which are the same as mine) and this is the art of successful strategy – win/win. we simply need to…